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I’m Erica Davies, a London-based stylist, fashion journalist and brand consultant, with over fifteen years of experience in the industry as Fashion Editor on national newspapers and magazines.

I’ve spent years creating fabulous fashion pages, writing stories, travelling around the world on shoots, styling books, appearing as a style expert on TV and radio and even created my own collections for a high street fashion chain.

I’m also now a mum – to Charlie, 4 and Lila, 2.

And even though soft play dates have replaced (most) nights out and accessories are more eye bags than Anya Hindmarch totes these days,  it doesn’t mean I have lost my sense of style.

This is my pick of the most stylish fashion hits, interior bits and things to inspire hip mums and cool kids.

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  1. ginny / Jan 24 2014

    Hello Erica, I would love to email you my Lookbook/press release. My website was launched a week ago, so it is truly in its infancy. I think the collection would appeal to your subscribers – the clothes are relaxed yet chic. Please could you let me know your email should you be interested.
    Thank you. Ginny

  2. Lauren / Mar 17 2014

    Hi Erica,

    I am a fashion and lifestyle blogger for, a luxury jewellery website, and am currently writing a feature on successful blogs. I am extremely interested in your blog and would love to interview you about it to feature on esotericluxury. I think it would be a very interesting read and also fits perfectly with mothers day.

    If you are interested I would love to hear from you.

    Kind Regards,

    Lauren Cansick

  3. Anita Graves / Jun 17 2014

    Hi Erica

    We are launching the US Children’s backpack brand MadPax into the UK & Europe this year and wondered if I could send through some images and information to see if this is of interest to you. They will be hitting the shops in August. They are bright, fun and make you smile. Please take a look at the US site and let me know what you think

    Thank you for your time.

    Thank you

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