About me
I’m Erica Davies, a London-based stylist, fashion journalist and brand consultant with over a decade of experience in the industry. I was Executive Fashion Editor for the UK’s biggest selling daily newspaper, The Sun and am now acting Senior Fashion & Beauty Editor for LOOK Magazine.
I’ve spent years creating fabulous fashion pages, writing stories, travelling around the world on shoots, styling books, appearing as a style expert on TV and radio and even created my own collections for a high street fashion chain.
I’m also now a mum – to Charlie, 3 and Lila, 1.
And even though soft play dates have replaced nights out and accessories are more eye bags than Anya Hindmarch totes these days, it doesn’t mean I have lost my sense of style.
This is my pick of the most stylish fashion hits, interior bits and things to inspire hip mums and cool kids.






















